welcome, be my muse!

EINMONAT: a trial against the fashion mandate

Posted in fashion by welcomebemymuse on April 29, 2010
According to the makers of EINMONAT, you don’t have to ask yourself what to wear anymore… EINMONAT (one month) is a small and silent revolution against the fashion dictate. The idea is quite simple: choose one outfit, iron the brand’s logo after printing it mirrored and mark one field a day. Why all that? Co-founder Anna Hadzelek says, it is a way to think about the essential requirements cloths should have. “With everything we are wearing outside of our apartment – in public, we experience to dress different. By all the different occasions that come up, it definitely sounds more like pants than skirts.”
But: one month in the same outfit? Smell you later, alligator!
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